Born from a Mother's Love.
Growing with Every Family.
Every meaningful brand begins with a purpose. For Peaches & Plums, that purpose wasn't born in a boardroom — it was born in 2018, in the quiet, sleep-deprived, overwhelming, beautiful early days of motherhood.
The Quiet Revelation of Early Motherhood
When our founder, Mrs Yuthika Agrawal, welcomed her child into the world, she discovered something thousands of parents quietly experience but rarely talk about — finding baby clothing that was genuinely soft, breathable, safe, and comfortable was far harder than it should have been.
Garments that looked pretty on a hanger felt rough against her baby's skin. Colours faded after just a few washes. Comfort, again and again, felt like an afterthought.
As a mother, she wanted only one thing — for her child to feel comfortable, protected, and happy, every single day.
“If I'm facing this challenge, there must be others searching for the same thing.”
Instead of settling, she decided to build what every parent deserves — a brand they could trust without a second thought. And so, Peaches & Plums was born.
Why “Peaches & Plums”?
Our name isn't decorative. It's deliberate — chosen to capture the essence of childhood itself.
A Peach
Soft, warm, tender. The gentle care and pure comfort every child deserves from their first breath.
A Plum
Sweet and full of life. The colourful, confident, and joyful journey of growing up.
Together, Peaches & Plums is a celebration of childhood in its purest form — comfort, colour, curiosity, and love, all in one. Just as no two fruits are exactly alike, no two children are either. Every child carries their own personality, their own dreams, their own story.
Our purpose is simple: to become a small, meaningful part of that story.
Built on One Uncompromising Promise
Our journey started with a single commitment — to create thoughtfully designed, 100% cotton kidswear that parents could trust completely, and children would genuinely love to wear.
Cute & Quirky Prints
Playful, imaginative prints that capture the joy and innocence of childhood.
Shrink Free
Pre-shrunk, breathable 100% pure cotton tailored to hold its perfect fit.
No Colour Bleed
Safe, non-toxic colors that stay bright and vibrant wash after wash.
Made with Mama Love
Thoughtfully crafted from a mother's perspective with tender care in every stitch.
“Would I choose this for my own child?”
Before any product earns the Peaches & Plums name, it has to pass this simple test. If the answer isn't a wholehearted yes — it never makes the cut.
Growing With Our Families
As our customers became part of our journey, something beautiful became clear: children grow, families grow, traditions grow — and so did we.
Parents who once trusted us for their baby's very first outfit came back looking for matching family wear, celebration essentials, and pieces that could make life's special moments even more memorable.
Today, Peaches & Plums has grown from a kidswear label into a full family lifestyle brand.
One belief has carried us through every new addition:Comfort should never be compromised — and every family deserves products made with love.
Everyday Kids' Apparel
Cloud-soft, breathable nightsuits & everyday play sets.
Coordinated Family Sets
Matching loungewear sets designed for heartfelt family moments.
Celebration Wear
Thoughtfully crafted festive pieces for special family occasions.
Seasonal Collections
Limited-edition storybook prints curated for every season.
Festive Rakhi Collections
Sibling loungewear and celebratory sets woven with festive love.
Our Promise to You
Every Peaches & Plums product is held to the same standard, without exception:
Our Vision
To become one of India's most loved family lifestyle brands — creating thoughtfully designed products that bring comfort, quality, and joy to every stage of childhood and every family celebration.
Our Mission
To craft premium-quality products for children and families that combine comfort, timeless design, and everyday practicality — helping parents create beautiful memories, one product at a time.