Brand Story
The founding brand story of Peaches & Plums by Mrs Yuthika Agrawal — Born from a mother's love in 2018.
Born from a Mother's Love. Growing with Every Family.
Where It All Began
Every meaningful brand begins with a purpose. For Peaches & Plums, that purpose wasn't born in a boardroom. It was born in 2018, in the quiet, sleep-deprived, overwhelming, beautiful early days of motherhood.
When our founder, Mrs Yuthika Agrawal welcomed her child into the world, she discovered something thousands of parents quietly experience but rarely talk about — finding baby clothing that was genuinely soft, breathable, safe, and comfortable was far harder than it should have been. Garments that looked pretty on a hanger felt rough against her baby's skin. Colours faded after a few washes. Comfort, again and again, felt like an afterthought.
As a mother, she wanted only one thing — for her child to feel comfortable, protected, and happy, every single day.
"If I'm facing this challenge, there must be others searching for the same thing."
Instead of settling, she decided to build what every parent deserves — a brand they could trust without a second thought. And so, Peaches & Plums was born.
Why "Peaches & Plums"?
Our name isn't decorative. It's deliberate — chosen to capture the essence of childhood itself.
- 🍑 A Peach: Soft, warm, tender. The gentle care every child deserves.
- 🟣 A Plum: Sweet and full of life. The colourful, confident journey of growing up.
Together, Peaches & Plums is a celebration of childhood in its purest form — comfort, colour, curiosity, and love, all in one. Just as no two fruits are exactly alike, no two children are either. Every child carries their own personality, their own dreams, their own story. Our purpose is simple: to become a small, meaningful part of that story.
Built on One Uncompromising Promise
Our journey started with a single commitment — to create thoughtfully designed, 100% cotton kidswear that parents could trust completely, and children would genuinely love to wear. Every night suit and everyday essential is built around three non-negotiable values:
- 🧵 100% Cotton: Gentle, breathable fabric made for delicate skin.
- 🤍 Comfort-First Design: Made for sleeping, playing, learning, and growing.
- 🎨 Joyful Prints, Lasting Colour: Capturing the innocence and energy of childhood.
"Would I choose this for my own child?" If the answer isn't a wholehearted yes — it never makes the cut.
Growing With Our Families
As our customers became part of our journey, something beautiful became clear: children grow, families grow, traditions grow — and so did we. Parents who once trusted us for their baby's very first outfit came back looking for matching family wear, celebration essentials, and pieces that could make life's special moments even more memorable.
Today, Peaches & Plums has grown from a kidswear label into a full family lifestyle brand — offering comfortable everyday kids' apparel, coordinated family sets, celebration wear, seasonal prints, and festive Rakhi collections.
One belief has carried us through every new addition: Comfort should never be compromised — and every family deserves products made with love.
Our Promise to You
- ✔ Designed with a mother's perspective
- ✔ Made from soft, comfortable, quality fabric
- ✔ Created to celebrate childhood, family, and togetherness
- ✔ Built with honesty and care in every detail
- ✔ Made to bring smiles to children — and confidence to parents
Our Vision
To become one of India's most loved family lifestyle brand — creating thoughtfully designed products that bring comfort, quality, and joy to every stage of childhood and every family celebration.
Our Mission
To craft premium-quality products for children and families that combine comfort, timeless design, and everyday practicality — helping parents create beautiful memories, one product at a time.